Frontend Technical Lead / Senior Frontend Engineer
Seasoned frontend technical leader with 10+ years’ experience in e-commerce, media, tele-health, and financial services. Skilled at leading teams, architecting scalable solutions, and delivering fast, accessible web products. Delivered design systems, improved performance under heavy traffic, and set up analytics to guide decisions. I enjoy mentoring developers and turning concepts into intuitive user experiences.
Contact information
📧 Email: [email protected] 🔗 LinkedIn: LinkedIn/gentle
🌐 Website: https://gentlejoseph.com 📞 Mobile: +61414192177
🪣 Github: https://github.com/gentlejoseph
Relevant experience
Technical Lead · Cashrewards Oct 2023 — Present
Senior Software Engineer Sep 2022 — Oct 2023
Software Engineer May 2020 — Sep 2022
- Lead the front‑end and retail‑media roadmap for Australiaʼs largest cashback platform, shaping strategy and architecture across consumer web experiences using JavaScript, Typescript, React, Next.js, Turborepo, Angular, CSS, Strapi, Storybook and more.
- Spearheaded adoption of server-side rendering, vastly improving SEO and user experience for millions of shoppers.
- Built and launched a unified design system and component library to accelerate UI development and ensure product consistency.
- Refactored frontend architecture for scale and reliability, optimising performance for traffic surges and peak shopping periods.
- Defined and monitored performance budgets, establishing real-time dashboards to surface and resolve regressions.
- Implemented analytics infrastructure and event tracking (mParticle, GA, Tag Manager) to drive data-informed product decisions.
- Collaborated daily with product, and engineering partners to turn user stories into technical solutions.