I am a Front-end software engineer with a passion for everything frontend. I enjoy working with companies to bring their ideas to life. I've spent the last seven years turning ideas into meaningful experiences for startups to established, large organisations.
Contact information
📧 Email: [email protected] 🔗 LinkedIn: LinkedIn/gentle
🌐 Website: https://gentlejoseph.com 📞 Mobile: +61414192177
🪣 Github: https://github.com/gentlejoseph
Work experience
Technical Lead (Frontend and Retail Media)
Cashrewards, Australia – Oct 2023 - Present
- As Technical Lead, I spearhead the technical strategy and architectural development of all frontend and retail media projects at Cashrewards. My role involves orchestrating the integration of cutting-edge front-end technologies and retail media solutions to align with and drive our overarching business objectives.
- Mentor a team of developers and oversee the technical development of projects.
- Drive innovation and technical standards throughout the team.
- Guide architectural decisions for front-end projects, integrating new technologies such as server-side rendering for improved SEO and load times.
- Work closely with product managers and other external stakeholders to refine user stories and convert them into technical tasks that align with business goals
Sr. Software Engineer
Cashrewards, Australia – Sep 2022 - Oct 2023
- As a Senior Software Engineer, I led pivotal frontend initiatives that significantly improved site performance and user engagement. My role involved strategic overhauls of frontend architecture to better support our growing user base during peak online shopping periods.
- Design and implement complex software solutions to improve user experience and increase platform stability.
- Planned and implemented a comprehensive design system and component library for Cashrewards, standardizing UI/UX across web systems. This initiative streamlined development processes ensured consistency and reusability of UI components, and accelerated the rollout of new features while maintaining high design fidelity and enhancing overall user experience.